A Simple Guide to Hyperlocal Marketing

Hyperlocal marketing is a method of marketing that is solely focused on a targeted audience within a specific local area. You might be running a local carpet cleaning business and you want it to get noticed in your local place. You may use this tactic because it is focused on a small number of consumers who want to buy from your business.

Hyperlocal marketing is done with the goal of accomplishing one thing, which is to raise foot traffic to a store’s physical location so that people searching for a product or service “near me” can get you.  When you want to carry out hyperlocal marketing, there are different strategies you can use.

Optimize Google My Business Listing

If your business is not set up on Google My Business, then the first and most important step is to have it set up. Google my business is an important tool that can be used to optimize your “near me” listings. It can be critical if you optimize the pages to show up on search results for ‘near me’ queries. You need to add relevant keywords in your business descriptions to increase your chances of being found. Additionally, ensure you post high-quality photos to make your listings look professional.

Ensure you are accessible

On your website, ensure your contact information is easy to find and clearly labeled on your website. Doing so will tell your customers your business is accessible and ready to deliver. If you have business pages on social media, be sure to link back to your website, provide your store location and clear contact information. If your business is on any popular landmarks or attractions, you can note the same in your descriptions.

Optimize for local search

It is time to review your website. You must review when was the last time your business was optimized for SEO. Your business should be optimized to the same standards your Google My Business page is. Your site must be easy to navigate so that first-time visitors find it easy to navigate. Additionally, your URL structure needs to be informative. Google will see your URLs first and ask questions later. This means the information in your URLs should be relevant for search queries. 

Create hyperlocal content

In the same spirit of making your site hyperlocal, you need to take a deeper step and make fully hyperlocal content. Small businesses whose teams turn to local marketing plans normally have the advantage of leveraging the content idea that is fully centered on locality. Local content will increase your rankings on local. To come up with local content, you must think about your current strategy on what you are doing now and how you can optimize things.

Local businesses can make content that revolves around local events. If there is any activity or event happening in your locality, ensure you write about it on your blog posts and always post regularly. Always keep your blogs filled with fresh content and have a content strategy in place.

Tips for Hiring a Great Management Team

As a business grows, a strong team of managers is essential to ensuring all objectives and goals for the company are met, and customers are happy. From the experiences I gained constituting a cohesive team for tow truck services business, I can give out a few pieces of advice. Good leaders can inspire employees and learn and grow within their positions while bad managers contribute to employee turnovers and poor performance.

It is always difficult to find talented people who have the right skill sets and character to match your company culture. It becomes extremely difficult to find the right balance of people who can help your company grow. If you are looking to hire the right management team for your company, here are a couple of things to look for.

Leadership style

Not all leaders lead in the same way. It is important to have different leaders with different leadership styles as this will help in complementing each other. When evaluating potential candidates, it is important to find out their leadership styles. A good way to do so is to assess their personality. With the personality test, people will be divided into different quadrants and it’s important to have leaders who fall into different quadrants.

Diversity

if you build a team of managers who all think and act alike, you will hinder growth in your company. Instead, you should create a leadership team with people who come from different backgrounds and have different ways of thinking. You can recruit leaders from different industries, ethnicity, both men and women, and of different ages. Diversity is becoming increasingly important as globalization continues to shape different generations.

New Ideas Vs Company Traditions

One of the different questions that come up as far as hiring is concerned is to decide if to hire mew people or promote from inside. While there may be no exact and right answer to this question, it is important to create a balance of outside leadership and bring new ideas into your company as well. When you hire outside, you can benefit from rejuvenating a struggling business as you bring new ideas who will breathe a new life into your company. Promoting from within will also send a good message to your team that you value growth and that there are opportunities for those who work hard.

Proven track record

One of the quickest ways of evaluating if a leader will succeed in your company is through having a look at their past leadership experience. It can be one of the most relevant things to do when hiring outside leaders because you can ask key questions about what made them successful in their past leadership roles. You should avoid hiring people from outside as promoting them because they will lack any leadership experience that you can evaluate. On the other hand, when you promote someone from within, you can evaluate their leadership skills based on what they have already achieved for the company. The key to hiring the right people is to evaluate how these people have been performing in their previous positions.

How to Use Psychometrics on Marketing

psychometricsPsychometrics is basically the science of measuring mental capabilities and processes. Psychometric marketing is based on personality science. Personality is basically individual differences in characteristics and patterns of feeling, thinking and behaving.  Let’s say you have a business, e.g. Pressure washing, and you want to use the best form of marketing to get the most value out of your efforts. Psychometrics offers a channel for valuable insights as far as marketing is concerned.

Personality Science

Scientists believe that humans have a mix of traits that play a leading role in determining the way they interpret the world and how they subsequently behave. For marketers who are looking forward to promote their products have a huge potential for success if they use personality science to have a better match on the way they interact with products based on one’s preferences due to their personalities.

There are five big personality traits and these include, openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. The assessment of psychological traits commonly known as psychometrics mostly makes use of questionnaires to ask respondents on the extent to which they agree to certain statements.

Recently, there has been new established field of computational  and social science that uses digital psychometrics instead of relying on responses people give in self-purported questionnaires. Science now makes use of people’s digital footprints such as Facebook Likes, Tweets, and browsing patterns among others to make inferences about people’s personalities.

How Psychometric Profiling Works

Studies have shown that people have a higher compliance when they receive messages that are customized to their tastes and preferences. Such messages can be very important in a number of bad behaviors such as smoking, exercising, dieting among others. The scientific evidence of the working of personality marketing is clear. One can have an increase on the effectiveness of marketing messages and other forms of persuasive communication  by tailoring messages based on people’s’ psychological profiles.

Studies are now in advanced stages in finding correlation between specific personality profiles and other tastes, behaviors and preferences. These studies aim at evaluating if the application of digital psychometrics can be quite effective in marketing. Channels such as Facebook does not directly offer personality targeting. However, it allows marketers to collect data on customers and advertise indirectly via the option of targeting people based on their interests.

Ethics in Personality Marketing

The essentials principles defining the gathering and use of personality traits needs to follow a certain guidelines as well as other behavioral science research in terms of employees, consumers and patients. These include aspects such as transparency of intent and usage. There is need for marketers to abide by all privacy laws and regulations and align their research and market interests with those provident by the respondents.

There is also an important principle that marketers need to observe, and that is the use of personality research to help customers be better, or declare if the research is indeed helping the marketers. In everything that marketers do, they should aim for transparency and be guided by privacy policies that dictate how data can be collected and used.

How Cycling Affect your Body

Minot cyclists display physical, social fitnessIn order to be healthy, you need regular physical exercise. Exercising regularly can help you prevent chronic diseases like heart disease, cancer, obesity, arthritis, diabetes and mental illness. One of the best ways in which you can exercise is by riding your bicycle. Riding bicycles as a form of regular exercise helps reduce your risk of having health problems linked with a sedentary lifestyle.

Cycling is a low-impact and healthy exercise that does not discriminate on the basis of age. Everyone can ride a bicycle. In addition, it is cheap, fun and environmentally friendly. Read on to find out hoe cycling affects your body.

Strong muscles and endurance

Missing out on any form of physical activity can reduce the strength of your muscles to up to 50%. This is according to the Bicycle Helmet Research Foundation. Cycling activates the muscles of your body because as you peddle, your hamstrings, quadriceps, butt, calf and shin muscles are all put to use. While your arm muscles and shoulder support you at the handlebars, your back muscle and abdomen offers stability to your body. A faster peddling and climbing means stronger muscles and greater endurance.

Better sleep

sleepIf you are having trouble sleeping, try cycling early in the morning that allows you to catch a nap before heading out. You will enjoy the best sleep. Cycling helps reduce the amount of time you take to fall asleep at night. It is recommended that people suffering from sleep disorders such as insomnia take at least 20 to 30 minutes a day cycling so that they reduce the amount of time it takes for them to fall asleep during bedtime. Cycling also increases sleep time by almost an hour.

Look younger

Cycling not only protects your skin from the harmful effects of UV rays of the sun, it also reduces the signs of ageing of your skin. This is according to scientists at Stanford University.

Furthermore, cycling is known to increase blood circulation in the body lading to a more efficient delivery of nutrients and oxygen in the skin cells, while getting rid of the harmful toxins at the same time. Exercise also optimizes collagen production in your body by creating an ideal environment within your body. Optimum production of collagen helps in speeding up the healing process and reducing the appearance of wrinkles. Do not forget to wear your sunscreen as you head out, though.

Despite its many benefits, cycling also has its side effects and one of them is erectile dysfunction. This can happen to men who cycle a lot like the cyclists competing in various competitions. This is because arteries and veins going to the penis get compressed and the individual end up finding it hard to maintain erection during sexual intercourse, a condition known as erectile dysfunction.